Da’waah in Digital Spaces, and Islamic Communication Strategies: An Analytical Study"

Abstract

This research paper presents an analysis of effective methods of Islamic communication and propagation in digital space in the modern era. Social media, YouTube, podcasts and other digital platforms have provided new possibilities for disseminating the message of Da'wah on a global scale, but at the same time, several challenges have emerged, such as the lack of verified academic content, negative propaganda, and the spread of superficial religious narratives. The research examines the classical principles of Islamic Da'wah in the context of modern digital media, and examines what strategies contemporary preachers should adopt to make their message effective, reasoned, and morally inspiring. 

The objectives of this research are to analyze the possibilities and challenges of Da'wah in digital space, to harmonize the principles of Islamic communication with digital media, and to expose the younger generation to authentic and moderate Islamic narratives.  This research has been conducted in a literary and analytical manner, in which data obtained from contemporary Islamic scholars, digital da’wah channels, and online surveys were reviewed.And it was attempted to determine whether digital platforms are proving effective for Islamic da’wah. Also, what strategies can be used to make da’wah more effective in the digital age. And is digital da’wah content having a positive impact on the minds of the youth? The results of the research show that a da’wah message that is visually, morally, and intellectually balanced can have a profound impact on the young generation. The success of da’wah and communication depends on understanding the psychology of the addressee, intertextual comparison, and transparent communication.

Keywords: 

Digital communication challenges,  young generation, online Islamic da’wah preaching,, digital communication ethics , international impacts.